![[Photo: Klaus Schneider, Dirk Muschert, Mr. Zhai Qian, Mrs. Lin Lianwei]](/image/sapltd-news-2.jpg)
New Office in Hong Kong / 05 03 2008
Bad Kreuznach, Germany, March 5, 2008 – The Schneider Group, a worldwide market leader in high-quality lenses, has positioned itself to better address the rapidly growing Asian market with the foundation of a new subsidiary in Hong Kong.
Locating the newly-formed Schneider Asia Pacific Ltd. in Hong Kong is a strategically sound decision, according to Schneider Group Managing Director Dr. Josef Staub. “Looking forward, the OEM and industrial business throughout Asia will clearly be driven from Hong Kong,” he explained. “China in particular promises very strong growth, and with this new subsidiary we have strengthened our international position as we continue to develop as a global force in the industry.”
Schneider Asia Pacific Ltd. Managing Director Dirk Muschert described how the Hong Kong subsidiary will support and grow the sales and sourcing activities of the Schneider Group both locally and regionally, while enabling Schneider to form new partnerships and develop new business areas. “This brings us closer to our existing and future customers throughout the region, and will enable us to better meet their specific needs as the industries demand for high-quality German optical engineering grows.”
In marking the founding of the new subsidiary, Schneider-Kreuznach welcomed the head of the business department of the Chinese Consulate in Frankfurt, Germany, Mr. Zhai Qian, to the companyís headquarters in Bad Kreuznach, Germany. According to Mr. Muschert, Schneider Asia Pacific Ltd. plans to found another company in mainland China to further develop the market on a local level.
In addition to its headquarters in Germany, the Schneider Group now holds subsidiaries and majority investments in the United States, the U.K., South Korea and Hong Kong. The Schneider Groupís parent company, Jos. Schneider Optische Werke GmbH holds 100 percent of the shares of Schneider Asia Pacific Ltd.
For further technical and contact information, please visit
www.schneider-asiapacific.com.
About Schneider
The Schneider Group, founded in 1913 in Bad Kreuznach, Germany, is a worldwide market leader in high-quality lenses for industrial applications, photographic lenses, optical filters, cinema projection lenses and optical accessories. The Schneider-Group has 550 employees worldwide.
Jos. Schneider Optische Werke GmbH
Ringstraße 132
55543 Bad Kreuznach
Germany
Phone: +49 671601-287
Fax: +49 671601-289
www.schneiderkreuznach.com
Press Contacts:
Robert Schaefer (Press): +1 631 643-5466
Wolfgang Berger: +49 671601 287
(On the photo from left to right) Schneider-Kreuznach Quality Manager
Klaus Schneider, Schneider Asia Pacific Ltd. Managing Director Dirk Muschert,
Chinese Consulate in Frankfurt, Germany Mr. Zhai Qian,and Vice Consul Mrs.
Lin Lianwei recently met at Schneider’s headquarters in Bad Kreuznach,
Germany to discuss the formation of Schneider Asia Pacific Ltd. in
Hong Kong.
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![[Photo: Schneider PDF-Logo]](/image/sapltd-news-1.jpg)